Marketing lessons: Lifelock’s CEO has his social security number used in a payday loan scam
If you’re going to lay it all out on the line you had better make sure that your marketing claims line up with your products capabilities. Here’s a great lesson from Lifelock:
Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security […]





