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Confirmed: Podcasting is dead
I recently blogged about Podshow changing their name to Mevio. Its now official. The most telling part of the release is this line:
The makeover represents a shift from the “podcast era†to an era of premium, episodic Web content, the company said.
Translation: Podcasting is dead, the long tail means fail, and we’re going to try to get into something that actually makes money.
I like ValleyWag’s take on this:
The company’s focus will shift away from being a codependent enabler of enthusiastic amateurs and their “content” and towards semi-professional Web video — though, from what we hear about PodShow’s studio operations, “semi-professional” is a generous description. Meanwhile, podtrepreneurs everywhere will be haunted by recurring dreams of PodShow founder Adam Curry wearing black robes and carrying a sickle.
On a separate but somewhat related note, Twitter just launched in Japan.
On the contrary, a close friend of mine made $4,400 in advertising last month from 8, 45-minute podcast episodes. Not bad for being a 4 hour per week side venture.
Left by Blake on 04/23/2008@blake:
Sure, you can still find people making money in podcasting. However, the amount of people making money in podcasting is extrodinarily small compared to what people are making off blogging and other forms of user generated content.
Furthermore, investment has dried up in the space and advertisers (overall) still remain skeptical about the value of podcast advertising models. Guys like Podshow know this and they are changing their model to stay alive.
So, as an industry, “Podcasting” is dead.
Left by Chris Knudsen on 04/23/2008