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Hooked on HookSell (and why you should be too)
HookSell is cool. No - HookSell is very cool!
I met Benoy Tamang, the CEO of HookSell, at the V|100 lunch several weeks back. We agreed to meet so we could get to know each other and talk about our respective companies.
I was blown away by HookSell because it is so much like 10Speed Media - from a model perspective.
HookSell is currently increasing their clients sales by 200% to 250% with simple but effective “HookTours”. These Flash-based tours are three minutes in length and offer a multi-media look at any product or service you may be offering. The HookSell system uses a proprietary, automated A/B testing system that “learns” as users browse your HookTour. It then uses that data to optimize your HookTour, which maximizes sales. Wow. Click here to see HookSell’s own HookTour.
The best part about HookSell is that its all affiliate based so they only take a piece of your sale if their HookTour lands you a customer. That’s how confident they are that their HookTour will convert your users into buyers. I like it!
Have you seen Simpliphones? They have a cool small business phone system (for about $5000) that doesn’t require a technician to set up. They landed a deal with Costco and were selling one unit every eight days at Costco.com. They then introduced a HookTour on their page at Costco.com and increased sales to one unit per day - very cool.
HookSell is seeing this type of success with numerous other companies. Why wouldn’t you do it?
I love seeing exciting new companies like HookSell in Utah. Its a continued testiment to our innovation. For your own hooktour give Benoy a call at 801-734-9648 or email him at benoy @ hooksell dotcom and tell him I sent you :).
Also, check out Benoy’s recent interview on Rocky Mountain Voices…
I watched both videos– I think its a great concept and I like that the documents are available directly from the library. However, I’m generally not a fan of robot-like corporate voices.
Left by Carolynn on 07/06/2007[...] You can’t beat direct response on the Web. Its what the Internet was built for. Hooksell is an amazing direct response tool that is driving a significant increase in sales for their clients. I blogged about them several months ago - check it out and give Benoy a jingle if you’re interested in increasing your sales (who isn’t?). [...]
Left by Chris Knudsen on life, business, and entrepreneurship » Random thoughts and observations (my new blog hybrid) on 09/06/2007