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Seth Godin live at the Salt Palace
Here are some takeaways from today’s Seth Godin event at the Salt Palace:
- Quiters can be winners
- The mona lisa is only famous because it was stolen - its not the best painting in the world
- The world decides what is the best but the reality is that it may not be the best - calls this “super stars”
- There is a superstar shortage in the world (relate this to tech or Web 2.0 - all the super stars are the same people - there are no new super stars in Web 2.0)
- The world: means your or a groups universe
- Google and fedex make the world smaller
- Best does not mean most expensive
- Vanilla outsells all other ice cream put together but its not the best flavor
- Its better to be the head of the long tail rather than the tail
- Traffic of top 1 million blogs equals traffic of bottom 79 million blog
- There are long tails inside long tails
- The dip is the spot where most people drop out. The best live up at the top.
- Understand Cumulative Advantage: also known as success breeding success, describes a state in which a current advantageous situation leads to even greater advantages
- inadvertent PR agents - people who talk about you
- Good example: not on first page of Google then you lose
- Standard sales system is broken - no one has the attention anymore
- Time, money, seriousness, scared, not patient, trained to be average, and don’t have the talent are all reasons people don’t ”jump the dip”
- Richard Branson is not talented - he knows how to get through the dip
- Hand raising exercise - raise hand as high as you can - now raise it one inch higher - that was telling…
- The problem with infinity is there’s too much of it
- Coke Japan releases a new product every 21 days
- 19 flavors of oreosÂ
- branding ourselves to death
- don’t be more of a commodityÂ
- Superstars don’t have resumes - they don’t need them
- 91% of applicants don’t get into Columbia
- Don’t get dejected by Harvard - reject Harvard…
- Seek the dips out and work through them - when you ID them get around them instead of getting hung up on them
- You are lucky when you ID a dip because you can work around it instead of getting hung up on it.
- The dip is similar to “the wall” other similar content repackaged here is the long tail and crossing the chasm
- Persistence has its limits
- The whole world buys things because the rest of the world does - wisdom of crowds?
- What can I measure that is proving to me that I am actually making progress?
- Visualization gets you down the road (another repackaged concept)
- Pick the right fights
- don’t get wide get tall on the long tail (another repackaged concept)
- Quiting is not a moral failure - sometimes is a good thing
- People who should quit don’t because they are afraid of being made fun of and looking like a failure
- Very good point: why did MS create the Zune? It would have been worth the short term pain to dump it rather than release it and loose $125MM.
- The dip is not a book about quiting its a book about how to be the best in the world and then going after it.
- Find a dip that matches you and embrace it.
Note: when I say “repackaged content” its not derogatory. Seth has a way of explaining concepts created by others that makes the concept easier to understand and consume.
All in all I thought Seth was great. The presentation was fabulous and I gained a lot of good knowledge today. I wish there was a projector - we missed the slides. I also didn’t get my five books I paid $50 for - they ran out. I had to bum a book of Russ Page (thanks, Russ). Oh, well.
It was also nice to meet a lot of new people and re-connect with a lot of friends and acquaintances. I ran into Kendall Card from Backcountry - he and I grew up together in Oregon. It was also nice to meet Ash Buckles and Rand. It was also good to reconnect with guys like Phil Windley and Jason Alba.
I look forward to the next event.
Ok, now back to limited blogging this summer…
[...] Phil Windley Phil801 - the man with the mission - he’s who began the effort to bring Seth Godin to Utah. While he did get Seth to Utah, he almost didn’t get him home on time. BTW, I think this is an article, not a blog post. More from Phil, this time with Seth Godin pictures of the heads being shaved (which Seth seemed to really enjoy) Chris Knudsen - who wrote a pretty funny satire on the event too. He doesn’t mention he saw me there (oh well Buzz Boosters - with a picture of all of us on the Wordmob team with Seth Godin [...]
Left by Newspapergrl | Internet Marketing | Affiliate Marketing | Business Blogging on 05/24/2007[...] I took several pages of notes, but will have to blog them later. In the meantime, Chris Knudsen has a pretty extensive outline of Seth’s presentation. [...]
Left by the carolynn blog » Seth Godin Goes On a Balding Rampage in Salt Lake City on 05/24/2007Yea right
Left by Rand Bateman on 05/24/2007[...] I took several pages of notes, but will have to blog them later. In the meantime, Chris Knudsen has a pretty extensive outline of Seths presentation. [...]
Left by canibuyacar.com » FRIED MUSSEL - 1 on 05/24/2007Hi Chris,
I asked Janet if you were there tonight and she said you were…darn! I wish we had met in person!
For your books, contact Sam Wellers and verify you paid…I didn’t get mine either.
Kelly
Left by Kelly King Anderson on 05/25/2007It was good to see you there Chris
Jason Alba
Left by Jason Alba on 05/26/2007CEO - JibberJobber.com