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Do you Believe?
I just came across this story sent to me by Connect Magazine’s daily email blast. Utah-based film maker, Loki Mulholland has produced a “mockumentary” called “Believe“. The comedy follows a multi-level marketing “representative” in his pursuit to recruit an average joe to sell Believe’s home cleaning products. Hilarity ensues…
The fictional ”Believe” is loosely based on Amway. Mullholland was an Amway rep in the early 90’s - obviously it didn’t work out.
The film made the news today because Mr. Mulholland is showing ”Believe” in Michigan where Amway’s former CEO is making a run for the Governors office. Of course, his campaign isn’t thrilled that Mr. Mulholland is showing the film, which basically mocks the guy’s life and company.
“Believe” was financed by Utah tech entrepreneur, Eric Ruff, which is interesting. I’d like to know how Mulholland and Ruff got connected. I’d also like to know Ruff’s views on “network marketing”.
At any rate, I hope the film comes to Utah. The trailer is great.
On a similar note, check out this story on Thomas and Leslie Mower, the founders of multi-level marketing company, Neways based in Springville. The Mowers will be spending a couple of years in jail for tax evasion. Ouch!
It’s a shame the site is wrapped up in flash and doesn’t allow for direct linking - doesn’t quite lend itself to viral advertising. There’s some great stuff - you just have to wade through a couple screens to get to the media section.
At least they had the good sense to post to YouTube:
Left by Matthew Reinbold on 09/26/2006http://youtube.com/watch?v=dSW2aLODMYo